Our Journey

fresh new focus financial coaching

We have been there…

We met in high school several decades ago. We married young and struggled with our marriage, young family, and our finances because we did not learn good money management skills at home or in school. We made a lot of bad decisions before we started making good ones. We were both working full-time but had no savings or investments and incurred a lot of debt.   Of course, this led to more than our share of money fights and money problems. We did not know what we were doing or what to do about it.

Let’s back up a bit further.  My parents divorced when I was a teenager in part due to money issues of their own.  So, while I did not have money for college, I was fully committed to trying to make it happen.


I enlisted in the United States Army and attended night school on the GI Bill.  I worked hard and after 10 years earned a Bachelor’s degree and a commission as a United States Army Officer. I kept going to school and earned a Master’s degree and later a Paralegal Certificate.  We were making better money, yet we were still falling short when it came to managing our finances and our relationship.  Frustrated and somewhat defeated, we crossed paths with an amazing coach who helped us with the tools and understanding to finally take control not only of our finances, but also of our lives.  This knowledge and awareness changed the trajectory of our lives.

I became a student of finance. I wanted to read, learn, and understand as much about personal finance, behaviors, habits, relationships, and decision-making as I could. I was determined to make a change and succeed with money. I wanted to change the trajectory of our lives and ultimately of our children’s lives. I studied many books and articles, watched programs on personal finance, and completed the Financial Coach Master Training Program.

Fast forward to today, I am a Claim Manager in the Financial Services Industry. I have been leading, coaching, and developing people on topics of personal finance for 25 years. I have served hundreds of coaching clients, reviewed thousands of resumes, completed hundreds of interviews, and have taught dozens of courses on personal finance. Our marriage, family, and finances have never been stronger.  We have learned the importance of pulling together, collaborating, respecting each other, and loving each other.  By doing so, we have the opportunity to grow our careers and our finances.

Our Fresh New Focus Coaching Programs  were developed using theses many years of acquired skills, knowledge, personal, and professional experiences, and have been assembled into an easy to digest, proven strategy that will help you too.

Let us share the knowledge and experience to help you to solve problems.

Joe Mains

Financial Coach

Email: joe@FreshNewFocus.com

Phone: (330) 391-2573

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